Increase Your Business With These Excellent E-mail Copywriter Ideas
Finding a Quality Copywriter
If you'd like to generate an income online, you're going to have to have a web site. If you want that website to be profitable, it has to be written really well. Unless you're good at copywriting already it's best to employ someone qualified to create the text on your web site. A good copywriter can help you generate more money than you could hope to see if you tried to compose the copy yourself. Of course, not all copywriters are great. Some copywriters are insanely incredibly gifted. Some just wish they had talent and are trying to make a little money because someone told them writing online would be easy. The following are a few ways to help you tell the good from the bad.
Does the copywriter have his or her own website? Any copywriter worth his or her salt is going to have his or her own web site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer has no web site, how can they tell you that they'll be able to help you with the one you are creating? Pay close attention to the copy on the copywriter's site. If there are a lot of mistakes, this is not a good sign.
How well do you respond to the copy on the copywriter's website? This goes beyond the simple discovering of grammatical and syntax mistakes. Does the site copy cause an emotional response as you go over it? Does it cause you to warm up to the writer? Does read it make you feel like you want to find out more about the writer and keep on reading? Does it make you feel like you want to hire that writer immediately? Does the copy make you want to run the other way? Does it make you furious? All of these are crucial responses and you should take note of them.
Research the copywriter's background a bit. Look for reviews on independent web sites and online discussion boards. It's unlikely that you will find any negative reviews on the writer's own web site. You want to do a search for the writer's name to see if there are any testimonials or reviews on web sites that aren't run by or able to be faked by the writer him or herself. Closely examine these testimonials. It is a good idea to ask the writer to give you references too. You need to actually contact each reference and get an honest opinion about the writer from each person.
Be sure you spend at least a little time going over samples furnished by the writer. It is a good idea to inquire about samples beyond those that are displayed on the website. This is particularly vital when you're trying to employ a writer who claims to be an expert in a specific subject. If the writing is unclear and reads like a rewritten Wikipedia article, you better move on.
You have lots of options available to you when you're trying to figure out whether or not to hire a copywriter. It's important to do your research and look beyond the writer as a person read here and find out what you can about his or her reputation and character.